Greg Bauer is a designer of care coordination programs that support value-based care initiatives and grow revenues for healthcare organizations. A veteran of business development, marketing and digital health solutions, he published a paper, “Deliver Value-Based Care With eHealth Services,” that appeared in the July-August issue of the Journal of Healthcare Management, owned by the American College of Healthcare Executives (ACHE).

Since forming his consulting firm Health Connections in July 2024, he has provided investment and market validation guidance to early-stage companies in the digital health arena. This has included the establishment of an innovator’s product market fit and messaging to investors and potential partners. Greg was with HITLAB in New York City for five and a half years, supporting many of the organization’s services, including its strategic advisory, educational/training and research programs. Having completed a Tech Transfer Program managed by Mount Sinai’s Innovation Partners and NSF’s Innovation Corps Program, Greg directed the commercialization efforts of several Lab clients, producing strategy canvases, business models and investor materials for more than a dozen early-stage companies.

Previously, Greg was Managing Partner of mHealth Connections, a health tech consulting firm he founded in January 2011 that applied digital solutions to remove gaps in patient-provider connections and enroll patients in behavior changes that help them manage chronic health conditions more effectively. Prior to entering the healthcare arena, he spent 15 years in digital communications and e-commerce that included leadership roles with Softbank and Ticketmaster.

Greg earned his Master of Science in Health Care Delivery Leadership from Mount Sinai’s Icahn School of Medicine in June 2018. He also graduated from Vanderbilt University with a BA in Economics.